Impressive business growth has been key to the self-sustainable business model of the owners of Fenway Sports Group. After the agreement reached with the travel company Expedia last month, Liverpool has achieved an increase of 2 million pounds a year compared to official sponsorship. The deal was negotiated by Fenway Sports Marketing, a division of FSG, which owns Liverpool, and the marketing agency Octagon. The negotiations were led by Liverpool's newly appointed commercial director, Matt Scammell, and the director of sales for America, Kate Pratt.
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Liverpool Football Club is a professional football club based in Liverpool, England. The club competes in the Premier League, the highest category of English football.
The London Borough of Islington is a London district that forms part of inner London. Islington has an estimated population of 215,667.It was formed in 1965 under the London Government Act of 1963, which simultaneously abolished the metropolitan districts of Islington and Finsbury.
Virgil van Dijk has been confirmed as Liverpool FC's new captain, with Trent Alexander-Arnold named vice-captain. The central defender, who also holds the same position in his country, the Netherlands, will occupy the armband full time after the departure of Jordan Henderson from the Reds.